One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies. Even armed with ...

Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements. Machine learning has become today’s “it” technology ...

As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t ...

According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need ...

It is no longer a secret that big data is a reason behind the successes of many major technology companies. However, as more and more companies embrace it to store, process and extract value from ...