In e-commerce marketing and brand promotion, posters serve as a crucial medium for visual communication. However, traditional ...

As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

The convergence of big data, powerful analytics tools, AI capabilities, and advances in digital advertising technology all mean that modern ecommerce companies have the tools to offer interesting, ...

Imagine waking up to find your favourite online store offering the exact product you've been searching for - at a discounted price. Ever wondered how that happens? That's the magic of e-commerce ...

That’s according to Mathias Eriksson, brand and marketing director at Juni, who explored the differences and effectiveness of branding and demand generation at The Drum’s Predictions 2022 Festival, ...

E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. In this article, we're ...

Anna Luo is Senior VP of Customer Innovation & Marketing at Jivox, telling global brands' stories with data, metrics and business impact. The events of the last year have led marketers to step back ...

Even in Android-dominated emerging markets, Chinese online retailers are expanding their iOS user acquisition budgets. Last ...

In case you missed the 2015 Marketing Predictions Pop Culture Style, here's the link. It includes insight from some of the finest minds in the world. Today however, I want to share something different ...